A fascinating and in-depth article in the New York Times - covering predictive analytics, habit formation, new product marketing psychology, ethical considerations and scaring customers. Definitely worth a read by anyone interested in understanding how sophisticated the analytics initiatives are at some of the world's largest retailers. Beyond that it goes into a very interesting discussion on the psychology of habit which would be broadly interesting to anyone.
It begins... Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”
The full article can be found here.
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