Putting Predictive Analytics to Work

Excellent article by Robert Mitchell at Computer World titled 'Putting predictive analytics to work - Contrary to popular opinion, you don't need a huge budget to get started.'

I couldn't agree more. It begins:

The Orlando Magic's analytics team spent two years honing its skills on the business side.

"Eighteen to 20 months ago, we knew virtually nothing about predictive analytics," says Anthony Perez, director of business strategy for the National Basketball Association franchise. While his team was in fact working on predictive analytics well before that, Perez added, their tools weren't powerful enough to give them insights they needed, and the group needed to scale up its efforts.

You can read the entire article here.