In case anybody ever doubted it...(!) here is an article by Doug Henschen in Information Week summarizing the latest Forrester Wave report - urging that predictive analytics get made simpler. I'd like to think that is the sound of our crusade gathering momentum - for sure worth reading, see below.

Our experience would be that it is very true, we have business users in some of the largest companies in the world licensing our software and successfully using it to solve predictive analytics problems. As many times as not, the customers are companies where the big, expensive, complicated solutions are available to them - the problem is they just can't use them.

We'd even made a small video on this very topic - you can watch it here.

Analytics Vendors Must Make Prediction Easier, Forrester Says

Forrester Wave report urges SAP, IBM and eight other vendors to come up with advanced analytics software that's less daunting to business users.

You can read the the full article here.